Event Planning Guide - Floral Design

Flowers can be one of the most influential factors when determining the ambience of an event. Color makes a strong impact on guests, and different flowers carry different meanings. The choice and arrangement of those flowers strongly determines the overall aesthetic of the event, so choosing flowers is an important decision.

Make sure to take into consideration the overall tone and purpose of the event when selecting flowers. If the affair has a fun, quirky tone, consider using fishbowls as vases with real fish swimming in the bowls, or use casual bouquets of peonies and bright gerbera daisies. For something more formal, selecting just one color and type of flower makes a clean, chic and impactful statement. Casablanca lilies, large dahlias and roses make similarly opulent statements. For a strictly business affair, try small, compact arrangements in muted colors.

If you do choose an assortment of flowers, make sure that the fragrances complement each other, and don’t compete or create an unpleasant fragrance when combined. Also consider all customs and protocol, and make sure that no flowers, colors or numbers breech what is considered appropriate.

Another thing to consider when deciding on flowers (particularly centerpieces), is to make sure guests can see over them. Keep centerpieces low enough so guests can see each other across the table when they are seated. This can be accomplished by making them low enough or keeping them raised by using clear pedestals. Add interest to your floral presentation by varying the height and width of your arrangements.

When planning your budget (particularly if the flowers are rented), you should also take into consideration the fact that many of your centerpieces will walk away at the end of the night. If someone is spending top dollar for a table at a charity event, the last thing you want to do is tell them they cannot have the centerpiece. You may even consider having the flowers as part of you event and having a raffle for them afterwards.

If you are feeling overwhelmed by the number of things to consider when choosing flowers, narrow your choices. Use only seasonal flowers or only buy what is grown locally (which is also much less expensive). However, if your intent is to make a statement, have fun with it! Event Solutions works with the highest quality florists to conceive the perfect floral scheme for each event. You can get your hands on almost any flower these days, and sometimes it is worth the price to host an event with nothing but gorgeous, exotic flowers that will leave your guests buzzing for days!

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